Elizabeth Hannum

Trick of the Trade Show: Effective PR

June 19th, 2008

For some companies, attending a trade show can bring about numerous opportunities with media, buyers and consumers, as well as establishing them as a brand in a vast sea of products. Unfortunately, some companies get no love at the shows. The difference between the two is whether the company has effective public relations supporting it […]

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Posted in: Food and Beverage Marketing, PBMAI, Public Relations, brand

Adam Lopez

Happy Belated Father’s Day from BOWO

June 18th, 2008

Welcome to the late Father’s day edition of BOWO (that’s Best of… Worst of… to all you people scratching your heads.) Today we’ll feature ads that feature fathers.
This week’s best ad comes from Nike. The ad mixes some old footage of Tiger Woods with a voice over from his late father. The timing of this […]

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Posted in: Advertising, Branding, Creativity, brand

Adam Lopez

Knee Slapping Edition of BOWO

June 11th, 2008

Hola. ¿Qué tal? Yes, that’s Spanish. No, I can’t speak (or write) in my father’s native language.
But I do know the language of humor (although it can be argued that, like Spanish, I can neither speak it nor write it.) Humor will be the topic of this week’s Best of… Worst of… in the wide […]

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Posted in: Advertising

Kristel Hosler

Party of the Year

June 6th, 2008

You might have heard about the huge movie that opened last week….
You can pretty much bet that every woman you know made plans to go see Sex and the City on opening night. Seeing as the movie unexpectedly overtook the latest “Indiana Jones” movie at the box office, bringing in over $56 million, not everyone […]

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Posted in: PBMAI

Adam Lopez

BOWO the Musical

June 4th, 2008

For seven weeks I have been finely tuning the Best of… Worst of… weekly blog feature on PBMAI and I think it’s finally hitting it’s stride. Every week has a different theme and every week I reveal a little about my taste in commercials and my beliefs in marketing.
This week is no different. The theme […]

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Posted in: Advertising, Branding, Creativity, Internet, TV Commercials, brand